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June 27, 2017
 

3 Magic Questions to Boost Your Freelance Business

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No matter what kind of freelance business you might have, you should always strive for these two things:

1. To turn your clients into even better customers.
2. To get your clients to talk about you to other people.

Yes, this is the magical formula that will make your business grow - even without spending more money. However, in order to make this happen, you need to ask your clients three specific questions. Keep reading to find out what those questions are and how they can improve your freelance business.

Question #1: Why Are You My Client?

Clients keep returning to a freelance business for various reasons: great rates, strong rapport, good service - you name it. However, they won't tell you these reasons until you ask them about it, so why don't you?

After finding out what they like about you, you can then either do more of those things or look for more patterns. Soon, by milking all that you can out of this question, you will generate more loyal clients for your freelance business.

Question #2: What Does My Freelance Business Lack?

You need to remember that clients do not just get freelance services and products from you during your transactions; they also get services and products, before and after your transactions, so try to cash in whenever you can. Try to figure out what your freelance business is lacking, basically, and then find out how you can fulfill more of your clients' needs.

If what they want isn't complex, you can think about selling it yourself, but if what they want isn't exactly in your scope of business, you can make deals with various vendors and make recommendations for them instead.

Either way, you can get more revenue without putting in too much effort. All you gotta do is ask.

Question #3: Who Should Learn About My Freelance Business?

People enjoy your freelance business, so they probably know other people who will enjoy it, as well. However, they won't just throw this bit of information at you. So, make future networking easier by providing certain incentives.

In a nutshell, give your clients reasons to talk about you to other people and they will. Then, once your name starts attracting new clients on its own, you will see how much money your efforts can actually make.

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Comments
 
Ken
June 26, 2011 - 2:02 am
Good advice... I especially like the idea of putting your name on more peoples minds.
 
David N.
May 26, 2011 - 2:18 pm
I ask question 2 all the time
 
David N.
May 8, 2011 - 5:04 am
this is some good advice, thanks!
 
Jason
May 5, 2011 - 12:52 pm
Tanya - I imagine a lot of people feel the same way you do, but it's this hesitancy to ask these difficult questions, questions that you feel are rude, that prevent many freelancers from reaching their full potential. I mean if you really think about it, what harm is there in asking a client that you know appreciates the work you do for them whether they know someone else who might be interested in your services? Just the other day actually, a client of mine asked me if I had other clients that might be interested in their services. I had never really thought of it, but yes, there was one that I knew could benefit. If they hadn't asked, I probably never would have said anything. I think many of us are just too busy these days to 'likely' spread the word for others automatically. Sometimes we need a little nudge.
 
tanya
May 5, 2011 - 4:00 am
Honestly I don't feel like asking clients who else would like my business would be something you should ask. If they like you they will likely tell others about you but I feel it's rude to ask first. Certainly asking what you like and don't like about your work is beneficial to you so you know what you need to be doing. To keep your customers coming back to you make sure you give them your best effort at all times.
 
Sam T.
May 4, 2011 - 5:47 pm
What about asking 'What else can I do for you?'
 
 
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