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January 29, 2020

Creating Your Freelance Brand

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Without a doubt, the freelancing world is full of insane competition nowadays. Because of this, you have to step up your game and stand out from the crowd as much as possible if you want a good company to hire you.

Think about this scenario for a second: if you had randomly met somebody that you didn't give your number or business card to, would your name actually be enough to help them find you later? In other words, have you ever typed your name into Google and found your services on the first page of results?

Let's face it: most employers nowadays turn to the World Wide Web when they want to find new people to hire - specifically to Google, Facebook, LinkedIn and Twitter - and they do this for good reason. In a nutshell, these websites are the quickest ways to finding out more about a person beyond what they choose to write on their own resume.

So, if you want to create your brand as a freelancer, here are several things you should do:

  • Build a website. Since domain names rank very high in search engines, you should really try to name your website Then, place your resume, case studies, portfolio, achievements and testimonials onto your website.
  • Start a blog. If you already have a website, you can start your blog there. To start, just write about different ideas and experiences. Ideally, you should also spin your content into things that will work well for your business.
  • Make sure you socially bookmark your blog content. If you choose the right settings on WordPress, for example, you can easily publish your blog posts onto your Facebook and Twitter pages, as well as onto other networks, like Digg and Stumbleupon. Remember: the more exposure you get, the better.
  • Build professional profiles on Facebook and Twitter. The main reason why so many people fail at creating a brand as a freelancer is that they leave their social networking profiles public, so that even potential employers can see them. Do not do this! Think about it: do you really want your boss to see those pictures of you drinking and partying the night away after you missed a deadline?
  • Join as many social networks as possible. The first website you should join is LinkedIn. Post your resume there and make sure it's updated. Then, add anybody you have worked with in the past onto your profile, so you can expand your network faster. A lot of the time, you can get more jobs because of who you know - remember that. Besides, a lot of people search through their network first when they are looking for a good freelancer, so doing this will definitely help.
  • Use your actual name on all of your social networking accounts. See, if you use your actual name enough, you can boost its appearance on various search engines and this will, in turn, boost your overall visibility online.
  • Get publicly involved in your field of expertise. Ask for interviews or guest posts from other bloggers who work in the same field as you. Most of the time, they will want to reciprocate and this will further expose you to their audience. However, even if they don't reciprocate, they may still link to you every now and then because you got in touch with them and this can still result in more traffic for you anyway.
  • Try making video segments or podcasts where you share advice and tips on what you know. These are completely free of charge and you won't even need any expensive equipment to get started with them. How great is that?
  • Write articles on things that you know about and submit them to free article websites like Ezinearticles. Make sure you use your actual name, though, so that your name and your articles will rank well on search engines. Ideally, you should add one unique article onto several websites every month. Remember: if you end up sending a lot of unique content to a lot of websites, you will end up with more online listings under your name in the end.

If you do all of the aforementioned tips, you can be sure that people will find you online just by searching for your name on a search engine. This would be especially handy in the field of marketing since you will be able to show off how you good you are at it just by being instantly visible online. Now, this might seem like hard work, but it will all be worth it in the end when your reputation skyrockets like no other - trust me.

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Discuss this and other freelance topics in the Freelance Forums.
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Tracey Witt
September 3, 2011 - 3:41 pm
Great article. I've been hearing so much about establishing your brand, but no one really broke it down like you did. Thanks!
June 12, 2011 - 11:26 am
it will all be worth it in the end when your reputation skyrockets like no other' Really? This kind of activity will increase your visibility, not your reputation. Your reputation is a function of the quality of your work and the value you create for your clients.
Tom Werner
June 7, 2011 - 11:56 am
Most of all, think of yourself as a company rather than an individual freelancer. By establishing that mindset alone you'll be on your way to better things.
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