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January 21, 2020

Viral Marketing for Freelancers

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If you are just starting in the freelance business, then you probably want to know how you can get more clients. Well, although marketing your services can help sometimes, it would still be best to get other people to rave to new clients about your services. That's right: if other people market your services, you can get more freelance work coming in in no time. All you have to do is hit the right keys - and I can help you do that. Read on.

Assess Your Abilities
Of course, no one will want to spread the word about your services if you don't provide great work. This means that you can only get more clients if your freelancing abilities are actually top-notch. So, if you are a freelance writer like me, then you have to be great at what you do. If you aren't, then you will either have to give it up and just find something that you're better at or get on that horse and practice, practice, practice!

Start Slow
If you think your freelancing skills are good enough to attract exposure through word-of-mouth, then you can start talking to people about your services - but make sure you do so in a natural manner. Try to be as non-obtrusive as possible when you bring it up, so it doesn't sound like a sales pitch. To do this, just try to connect it to whatever it is you're talking about. That way, your friends, family members and colleagues will remember your services and passively tell other people about it whenever something similar comes up in their daily conversations.

Become Memorable
Once your acquaintances have acknowledged your services, you will need to take a bigger step, which involves grabbing people's attention. Now, this doesn't mean that you have to streak the roads in your birthday suit, but you do have to try and get the local media to pay attention to you. One of my friends happens to be a freelance artist, so he asked his local authorities whether he could spray-paint some of his artwork on a building wall on a busy street. Once he got the signal to go, he did a lot of different pieces of art on the wall and grabbed the attention of the local media. Soon after that, he was swamped with work by people who had merely seen that piece of work on the street.

If you'd prefer, you can take on a charity event instead and try to link the event to your freelance services. This will show people that you support the less fortunate and, let's face it: if you do something good, you will succeed in the end.

Attend Important Events
If you really want to get noticed and have people see you as an expert in your freelance industry, then you should join various local events that are related to your line of work, such as conferences, meet-ups and lectures. A lot of people remember faces, so it would be a smart move to attend important events as much as possible, most of all if the events are linked to your line of freelance work.

Deliver Top Quality
Once you have a ton of clients begging for your work, you have to start molding their minds. After all, it is absolutely vital for your clients to believe that you provide nothing but top quality and valuable services. Remember: quality sells itself. So, if your clients are aware of how great your services are because of their past experiences with you, then you are sure to get more recommendations from them for that. Do keep in mind that a single bad move could also crush your branding efforts in a heartbeat, though, so make sure you keep an eye out for bad clients, and treat everybody else well.

Keep Your Clients Satisfied
Once you have a steady stream of clients coming in and you have treated them all well, they will refer more business to you - trust me. After that, all you have to do is make sure you keep things up. Keep providing great services to everybody and you will soon be over-booked - believe it. Once this happens, you can start taking those important economical steps, like raising prices and being picky with the projects that you take on.

If, however, your client stream starts to dwindle again, just go back to step number two and start over to get more attention.

Live Your Dream
Without a doubt, you will have to put a lot of effort into freelancing, but if you continue this effort, then you are sure to be rewarded in the end. Freelancers generally look for "working freedom", so they can choose their projects, their working schedules, and their going rates - and this really is all that freelancing is about. So, keep dreaming for that goal and once you reach it, you will know that you are finally living the freelancer's dream.

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June 22, 2011 - 6:55 pm
Tip top stuff. I'll epxect more now.
yashoda katuwal
June 14, 2011 - 4:18 am
very nice websotes
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