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January 29, 2020

Your Freelance Portfolio

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The key to being successful as a freelancer is creating opportunities for yourself. One necessary tool to do this is an online portfolio. This is one of the best ways to showcase your skills and talents in this age of technology.

Take Time to Make Your Design Appealing
Your freelance portfolio makes a statement to prospective clients about the quality of your work. This includes having a logo or symbol to represent your business. This logo should be easily understood and original. Utilizing various website building software and portfolio design tools is definitely a viable way to ensure that your layout is looking its best. Having a well designed portfolio shows that you are willing to put time and effort into your work.

You Have One Click to Impress
It only takes one click for a client to determine whether they like your work or not. You want all of the links on your page to be of the highest quality, from your about me section to your sample work. Each page is critical. Quality is much more important than quantity. Make sure that all of your work is impressive and engaging. Clients should quickly be directed to your best work.

Show That You are Active
Showing you are active is achieved in two ways. First, make sure that you are updating your portfolio on a regular basis. Even if you are still getting clients take the time to make sure that you have your best work prominently displayed. Exchange out dated work with current projects. This will show clients that you are always trying to improve the quality of your work.

The other important aspect of staying active is to show that you are experienced in your current field. Make sure that your freelance portfolio changes with your field. For example if you are a programmer show that you are making an effort to keep up with the advances in technology.

Make Sure Your Contact Information is Clear
To ensure success after you have engaged your audience, make sure that you are easy to contact. Provide clients with several methods of contact including email address, a telephone number, and even a messenger service such as MSN where applicable. Keep this section brief and to the point to ensure that you get the most responses.

Ultimately make sure that your portfolio shows your best selling points. Having a clear and distinct "Hire me" button can be a good thing. Be upfront with clients and show confidence, but make sure you have the experience to back it up.

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June 8, 2011 - 5:30 am
Posts like this brighten up my day. Thkans for taking the time.
May 16, 2011 - 1:27 am
The logo is the first thing people see when they look at a new company and its true it speaks volumes about them an the company, so make sure yours says what you want it to convey. Online people can't meet someone and be swayed by their personalities so your work needs to be the best because that's all potential clients will see.
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